10 year-olds are jailed.

“The talkability of this campaign is excellent - we know people are talking to their families, friends and communities after seeing it. This is the kind of momentum we need to see governments make better, evidenced based policy.”
Emily Mayo, Campaign Lead, RTA NSW.
Source: Raise the Age, 2026
SEE THE CAMPAIGNS   we created with our partners.
The Raise the Age NSW campaign raises public awareness of the fact that 10 is the age of criminal responsibility in NSW.
CELEBRATING IMPACT
01/03

2x

Understanding doubled in three months
CELEBRATING IMPACT
02/03

1 in 3

Viewers took action
CELEBRATING IMPACT
03/03

$5.2M+

Media inventory
Collaboration at its finest.
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