about us

We exist to end systemic disadvantage, so every child and young person has unlimited opportunity.

We galvanise the collective power of our partners through events, campaigns, media partnerships, and corporate giving. With 20 years of experience and data, we guarantee impact by backing high-impact charities and missions focused on prevention and lasting change.

Our superpower is turning the creativity, reach and influence of the advertising industry into action — raising awareness, changing behaviour and unlocking funding at scale.

“
We often say in the advertising industry that ‘we’re not saving lives’ - but in the case of UnLtd and our partners, that's exactly what we're doing.”

Kerry McCabe, UnLtd founder.

If there’s one thing that UnLtd strives to bring into the world, it’s hope. Our passion for helping in the most selfless, agenda-free way is built on first-hand experience.

As a child, our founder Kerry McCabe, experienced many of the specific issues we’re fighting to protect children and young people from today. From growing up in a brutal childhood environment and losing his father to suicide, to seeing violence and abuse up close at a school for disadvantaged boys. It was a chance encounter with one caring and compassionate adult that changed everything. Hope. That man saw beyond the behaviour of a damaged teenager. He showed an interest with no agenda, gave that teenager an inkling of self-belief, of hope for a better future. Which is exactly UnLtd’s purpose - to give hope and belief to precious young souls in our community who need us more now than ever.

how we help

insight

We are advocates – we deeply understand the missions of the charities we partner with, and the issues facing young Australians. We become extensions of their teams, giving them access to our deep expertise, experience and networks. We help them upskill and bridge any gaps in knowledge.

Steering generosity

We convert industry generosity into system change for young people experiencing disadvantage.

We make it easier to make decisions on selecting a charity to support, so contributions make a difference. Vetting charities is a core part of our value add.

Return on investment

We multiply every dollar invested into 26.4 x greater social impact value. The campaigns people participate in are the most rewarding of their career, and they feel part of a community affecting change. Something bigger than all of us.

Impact guaranteed

Our decision making is governed by our impact drivers: Start, Home and Belong. This gives us a framework to tackle the root causes of youth experiencing disadvantage.

Impact

We focus on three pillars that matter most to children and young people’s life outcomes in Australia. The data is clear, consistent, and national.

When these foundations are strong, everything else improves. When they’re weak, disadvantage compounds.

The three pillars provide clarity, credibility and impact we can actually measure over time.

For more information download our Impact Framework here:

Impact Framework

The Three Impact PILLARS

start

Early childhood, safety, identity

Home

Housing stability and safety

belong

Mental health, identity, participation and voice

Measuring Our Impact

We partner with 22 charities across Australia, each doing incredible work in different ways.

To measure our contribution, we focus on the value of the partnerships we create, using a standardised calculation based on hours contributed, donated media, and direct donations linked to our work.

Thanks to the strength of our partnerships and over 20 years’ experience, every $1 donated to us generates $26.40 in social impact value.

And this impact continues to grow. Over the past seven years, it’s increased from $10 million to $95 million — an almost tenfold rise.

Alongside this, we measure the effectiveness of our larger advocacy campaigns through pre- and post-campaign research, ensuring we are driving change in awareness, public perception, and action.

unltd team

Our team have been handpicked for their experience and skills in creating, managing and navigating the complexities of these types of programmes. Unusually, this means that instead of coming from charity backgrounds, the team is largely drawn from the sector we’re seeking support from – the marketing, media and creative industries. This puts us in a unique position to connect with those industries.