At UnLtd, we work with 22 different charities across Australia – each doing incredible work in their own way. But each also has their own unique approach, timelines, and metrics for success. For example:
Each approach changes lives. But comparing their outcomes or the number of children helped is like comparing apples to oranges. You simply can’t use the same measuring stick for every type of impact.
Our superpower is in helping our charity partners grow – and we do this through the power of media and marketing. We create partnerships, campaigns, and collaborations that help our charities raise their awareness, attract more funding, tell their stories and ultimately help more young people they serve. We connect our charities to the marketing expertise and probono media inventory they could not easily access on their own.
That’s why we’ve developed our own measurement system – one that focuses on the real value of the partnerships we create.
For each campaign or project, we measure:
We use a standardised calculation for head hours and partner-provided valuations for donated media. This data is tallied quarterly in our Social Impact Value Tracker and then reported each financial year as our Social Impact Value.
Here’s the exciting part: the partnerships we create multiply investment dramatically. Thanks to our industry’s generosity and our 20 years of experience in cultivating trusted partnerships, for every $1 donated to UnLtd, we generate $26.40 in social impact value – value that our charity partners simply could not access otherwise.
This isn’t just short-term help. It’s an investment in long-term growth – raising each charity’s profile so they can attract new partners, government support, and philanthropic funding for years to come.
And as we’ve grown our partnerships, we’ve also grown our social impact value:
That’s almost a tenfold increase in just seven years.
In addition to measuring the overall social impact our industry creates, for our bigger advocacy campaigns, we also measure the effectiveness of the campaign with pre and post campaign studies, courtesy of our partners such as Kantar. This allows us to make sure that the campaign is working, changing awareness, public perception and is getting people to take action. Take a look at a recent example from the wave of the first results for our Raise the Age campaign here.
We know that measuring social impact can be tricky. Our system may not be perfect, but it’s built to be as accurate and consistent as possible – and we’re always fine-tuning and evolving it as we learn.
What we do know for certain is this: when our partners invest in UnLtd, they’re not just supporting us – they’re multiplying their impact across 22 incredible charities, creating long-term, lasting change - and helping change thousands of lives.
